One Key Skill Needed to Succeed at Affiliate Marketing…

There’s one key skill that you absolutely must possess if you want to succeed, long term, at affiliate marketing.

Do you know what that is?

If there’s just one skill you needed in the next 5 years, or even 10 years, to succeed, what would it be?

It’s the ability to adopt to change.

Think back to how different ppc affiliate marketing was just few short years ago:

1. No Google Slaps
2. 0.05 min bids on ALL keywords regardless of how poorly your adgroups were structured or how untargetted your ads were.
3. Keywords were only dissabled if your CTR was below 0.5%
4. No one url rule. 10 different affiliates could direct link to the same offer on the same keywords and ALL show up!

Some of you veterans remember those days! Many sees those days as the glory days of ppc affiliate marketing. Lots of affiliates were making obscene amounts of money back then.

Look at things today, it’s a totally different world : periodic Google slaps, increasing bid prices, Google aggressively cracking down on thin affiliate sites, one url rule, etc…

All these changes happened in just a few years! The smart affiliates adopted to the changes, and shifted their strategy. These affiliate continue to make boat loads of money.

Sadly, many affiliate did not adopt and are either making a fraction of what they did in the old days or had their businesses totally wiped out.

Now in light of all the change to ppc affiliate world in the past couple years, I want you to step back and imagine how different the game will be 5 years from now!

My guess is very different.

Will you be ready?

Here’s a better question to ask yourself : What’s the best way to be ready?

I would have to say the best way to be ready is to anticipate the changes coming to ppc affiliate marketing. That is, you need to start building your business in such a way that you won’t be hit with future Google slaps, that you’ll be ready for increasing competition from more savvy advertisers and affiliates.

I have a highly refined system to building and launching affiliate campaigns, it’s a system that I’m continually looking for ways of improving. That incremental improvement will keep me one step ahead of the competition, as competition gets more fierce.

I’m anticipating change.

As far as creating value added sites that Google wants, my team goes WAY overboard.

Why?

Because again we’re anticipating change.

Do you have a system in place to continually adopt, grow, and improve your affiliate marketing methods and strategies? If not you’re at best falling behind, or at worst you’re dead in the water.